Ibirapuera Park

One of the most famous urban parks in Brazil, ideal for families, picnics, walks, outdoor sports, and moments of relaxation. The park is usually lively on weekends and is one of the main leisure spots for São Paulo residents.

With more than 1.5 million square meters, it features three lakes, museums, cultural spaces, and important monuments such as the Obelisk and the Monument to the Flags. Throughout the year, Ibirapuera also hosts free concerts and special events.

Tip: take the opportunity to have lunch or dinner at the Selvagem restaurant, located inside the park (reservation required).

What to do

Paulista Avenue

A symbol of the city, Paulista Avenue brings together skyscrapers, shopping centers, restaurants, theaters, cinemas, and important cultural spaces. It is home to MASP – the São Paulo Museum of Art, one of the most important museums in Latin America.

At the end of the avenue, it’s worth visiting Japan House, dedicated to Japanese culture in Brazil, with temporary exhibitions and striking architecture. Paulista blends historic buildings (from the 1960s to 1980s) with modern constructions and offers great options for shopping and strolling.

Pinacoteca of São Paulo

São Paulo’s oldest art museum, founded in 1905. The Pinacoteca is dedicated to visual arts, focusing on Brazilian production from the 19th century to contemporary art, always in dialogue with artists and cultures from around the world.

In addition to its permanent collection, the space hosts national and international temporary exhibitions, multidisciplinary public projects, and a broad and inclusive educational program.

Oscar Freire Street

Located in the Jardins neighborhood, Oscar Freire Street is one of the city’s most charming addresses for shopping and dining. Ideal for spending a pleasant day exploring boutiques, cafés, and excellent restaurants.

Liberdade Neighborhood

A traditional neighborhood formed by Japanese immigrants in the early 20th century, Liberdade is considered the largest center of Japanese culture outside Japan. Its streets are full of shops, fairs, markets, and traditional restaurants.

If you enjoy Asian cuisine and different cultural experiences, walking through Liberdade is a must.

Beco do Batman

One of São Paulo’s most famous urban art spots. Located in Vila Madalena, Batman Alley is filled with graffiti signed by artists from Brazil and around the world.

The surrounding area has a bohemian and relaxed vibe, with many traditional bars—perfect for having a beer, eating pastel, and watching the city’s movement.

Sampa Sky

Inspired by Chicago’s Skydeck, Sampa Sky offers a unique experience: walking on glass decks 150 meters above the ground, with a panoramic view of the city.

Located on the 42nd floor of the Mirante do Vale Building (the tallest building in São Paulo), it allows views of several landmarks such as Farol Santander, Paulista Avenue, City Hall, Praça das Artes, and even cities in the ABC region. An impressive experience for those who enjoy breathtaking views and incredible photos.

Ipiranga Museum

Home to the Paulista Museum and linked to the University of São Paulo, the Ipiranga Museum is dedicated to Brazilian history and material culture. The building was designed as a monument to the Proclamation of Independence, which took place in 1822, and was built between 1885 and 1890.

Since 1894, the site has hosted exhibitions and educational and cultural activities, making it one of the most important historical museums in the country.